Highlevel Pricing Guide: Find Your Perfect Plan
Compare HighLevel pricing plans starting at $97/month. Discover which plan fits your agency, understand white-label options, avoid hidden costs, and scale with confidence.
Highlevel Pricing Overview 2026
Understanding HighLevel pricing is essential for agencies looking to consolidate their marketing tools and scale operations efficiently. The platform offers three main pricing tiers designed to accommodate businesses at different growth stages, from solo entrepreneurs to large agencies managing hundreds of client accounts.
The HighLevel pricing structure is straightforward: the Starter Plan at $97/month for up to 3 client accounts, the Unlimited Plan at $297/month with unlimited sub-accounts and white-label capabilities, and the Agency Pro Plan at $497/month that enables you to resell the platform as your own branded software with SaaS Mode. Each plan includes unlimited contacts and users, which is a significant advantage over contact-based CRM pricing models.
What sets HighLevel apart from competitors is its all-in-one approach. Instead of paying for separate tools like ClickFunnels, Calendly, ActiveCampaign, and Twilio, you get funnel builders, scheduling, email/SMS marketing, automation workflows, and CRM capabilities in a single platform—making the overall cost significantly lower than assembling a tech stack from multiple vendors.
Highlevel Plans & Pricing
Choose the HighLevel pricing plan that matches your business needs. All plans include a 14-day free trial and can be paid monthly or annually (save ~16% with annual billing).
- Up to 3 Sub-Accounts
- Unlimited Contacts & Users
- Full CRM & Pipeline Management
- Funnel & Website Builder
- Email & SMS Marketing
- Workflow Automation
- Calendar & Booking System
- Reputation Management
- Social Media Scheduler
- 24/7 Email Support
- Everything in Starter, plus:
- Unlimited Sub-Accounts
- White-Label Desktop App
- Custom Branding & Domains
- API Access (Basic)
- Membership Sites
- Rebilling (No Markup)
- Priority Support
- Advanced Workflows
- 24/7 Chat Support
- Everything in Unlimited, plus:
- SaaS Mode Enabled
- SaaS Configurator
- Automated Client Billing
- Rebilling with Markup Control
- White-Label Mobile App
- Advanced API Access
- Custom Pricing Plans
- Unlimited Dashboards
- Premium Support
Detailed Highlevel Plan Comparison
Compare all features across HighLevel pricing tiers to find the best fit for your agency's needs.
| Feature | Starter $97/mo |
Unlimited $297/mo |
Agency Pro $497/mo |
|---|---|---|---|
| Sub-Accounts (Client Locations) | Up to 3 | Unlimited | Unlimited |
| Contacts & Users | Unlimited | Unlimited | Unlimited |
| CRM & Pipeline Management | ✓ | ✓ | ✓ |
| Funnel & Website Builder | ✓ | ✓ | ✓ |
| Email & SMS Marketing | ✓ | ✓ | ✓ |
| Workflow Automation | ✓ | ✓ | ✓ |
| Calendar & Appointments | ✓ | ✓ | ✓ |
| White-Label Desktop App | — | ✓ | ✓ |
| Custom Domains & Branding | — | ✓ | ✓ |
| API Access | — | Basic | Advanced |
| Membership Sites | — | ✓ | ✓ |
| SaaS Mode | — | — | ✓ |
| SaaS Configurator | — | — | ✓ |
| Rebilling Capabilities | — | No Markup | With Markup |
| White-Label Mobile App | — | — | ✓ |
| Custom Pricing Plans | — | — | ✓ |
Understanding Highlevel Additional Costs
While HighLevel pricing is transparent, there are usage-based fees you should know about to accurately budget your monthly costs.
The base HighLevel pricing covers platform access, but you'll incur additional charges for SMS, phone calls, emails, and premium features. Most agencies report total costs between $400-600/month including usage fees.
SMS & Phone Costs
SMS messages cost approximately $0.0079 per segment, MMS around $0.02 outbound, outbound calls $0.018/minute, and inbound calls $0.0085/minute. For agencies sending 5,000 SMS monthly, expect ~$40 in messaging costs alone.
Email Services
LC Email sending is priced at $0.675 per 1,000 emails. Email verification costs $2.50 per 1,000 verifications. You can also integrate your own SMTP provider to avoid these fees.
AI Features
The AI Employee bundle is available at $97/month per sub-account (unlimited usage) or pay-as-you-go. Content AI starts at $0.09 per 1,000 words after the first 500 free words. Workflow AI charges $0.015-$0.03 per run after 100 free executions.
White-Label Mobile App
Included in Agency Pro plan, but requires a $99/year Apple Developer fee for iOS publishing. Android publishing through Google Play also requires a one-time $25 registration fee.
Premium Workflow Actions
Certain workflow triggers and actions are marked as "Premium" and incur per-execution fees. You can opt into Workflow Pro tier for bundled executions and discounted overages.
HIPAA Compliance
If you handle electronic protected health information (ePHI), HIPAA compliance is available for an additional $297/month (or $2,970/year). Only enable if legally required.
Highlevel White-Label & SaaS Pricing
White-Label Capabilities (Unlimited Plan - $297/month)
The HighLevel white-label functionality begins at the Unlimited Plan tier, enabling agencies to rebrand the platform with their own logo, colors, and custom domain. This includes a white-label desktop application and the ability to completely remove all HighLevel branding from client-facing interfaces.
White-labeling is essential for agencies that want to maintain brand consistency and present the platform as their own proprietary solution. Clients log into your branded portal, see your company name throughout the interface, and never know they're using the HighLevel infrastructure.
SaaS Mode Functionality (Agency Pro Plan - $497/month)
SaaS Mode transforms your HighLevel account into a complete software-as-a-service business. Instead of manually creating client accounts, you can set up automated signup flows where clients subscribe to your branded software, pay monthly via Stripe, and receive instant access to their account—all without your manual intervention.
The SaaS Configurator allows you to create custom pricing tiers (Bronze, Silver, Gold, etc.), define which features each tier includes, set your own monthly pricing, and control rebilling markups for SMS, email, and phone services. This enables agencies to charge $199-$497/month per client while paying the flat $497/month agency fee.
With 30 clients at $297/month each, you generate $8,910 in monthly recurring revenue while paying just $497 for the platform—resulting in $8,413/month profit before usage costs. This is why many agencies transition to the SaaS model: it creates predictable, scalable income without increasing workload.
Rebilling Options
The Unlimited Plan includes rebilling capabilities without markup control—you can rebill clients for usage but cannot add a profit margin. The Agency Pro Plan provides full rebilling with markup control, letting you set your own rates for phone numbers, SMS, WhatsApp, email sending, and AI features. Many agencies mark up usage costs 20-50% to create additional revenue streams.
Which Highlevel Plan Is Right for You?
Choosing the right HighLevel pricing tier depends on your business size, client count, and revenue model.
Starter Plan - Best For:
Solo entrepreneurs, small businesses managing their own marketing, coaches and consultants, service providers testing HighLevel, or agencies with 1-3 clients. Perfect if you need powerful automation but don't require unlimited client accounts yet.
Unlimited Plan - Best For:
Growing marketing agencies managing 4+ clients, consultants offering done-for-you services, businesses requiring white-label branding, agencies needing API access for integrations, and teams ready to scale without per-client costs.
Agency Pro Plan - Best For:
Agencies building a SaaS product business, consultants reselling software subscriptions, businesses requiring automated client billing, agencies wanting markup control on rebilling, and teams ready to operate as a software company with recurring revenue.
Highlevel Pricing ROI Analysis
Cost Comparison vs. Traditional Tech Stack
To understand the true value of HighLevel pricing, compare it to the cost of assembling a similar tech stack from multiple vendors:
- ClickFunnels 2.0: $297/month for funnel building and landing pages
- ActiveCampaign: $187/month for email marketing and automation (Professional plan)
- Calendly: $16/month per user for scheduling (Teams plan)
- Twilio: ~$50-150/month for SMS and phone services
- HubSpot CRM: $450/month for Marketing Hub Professional
- Total Monthly Cost: $1,000-1,100/month for fragmented tools
With the HighLevel Unlimited Plan at $297/month plus ~$100 in usage costs, you save approximately $600-700/month compared to using separate platforms. The consolidated reporting, unified data, and seamless workflow automation provide additional value beyond pure cost savings.
Agency Revenue Potential with SaaS Mode
The Agency Pro Plan enables significant revenue generation. Here's a realistic scenario:
- Platform Cost: $497/month (Agency Pro Plan)
- Client Subscription: $297/month per client (industry standard)
- 20 Active Clients: $5,940/month gross revenue
- Usage Costs: ~$800/month (SMS, email, phone for all clients)
- Net Monthly Profit: $4,643/month ($55,716/year)
As you scale to 50+ clients, the profit margins increase dramatically since the platform fee remains fixed at $497/month regardless of client count.
Highlevel Pricing vs. Competitors
See how HighLevel pricing compares to alternative CRM and marketing automation platforms in 2026.
| Feature | GoHighLevel $297/mo |
HubSpot $800+/mo |
ActiveCampaign $187/mo |
ClickFunnels $297/mo |
|---|---|---|---|---|
| CRM Included | ✓ | ✓ | ✓ | — |
| Funnel Builder | ✓ | Add-on | — | ✓ |
| Email Marketing | ✓ | ✓ | ✓ | Add-on |
| SMS Marketing | ✓ | Add-on | ✓ | — |
| Appointment Booking | ✓ | Add-on | — | — |
| White-Label Option | ✓ | Enterprise Only | — | — |
| Unlimited Contacts | ✓ | — | — | ✓ |
| Client Sub-Accounts | Unlimited | — | — | — |
Why Agencies Choose HighLevel Over Competitors
The HighLevel pricing advantage becomes clear when you consider the all-in-one approach. HubSpot requires $800+/month for comparable features and charges per contact. ActiveCampaign excels at email but lacks funnel builders and appointment scheduling. ClickFunnels provides excellent funnel tools but no native CRM or comprehensive automation.
For agencies managing multiple clients, the unlimited sub-account model is transformative. You pay one flat fee regardless of whether you manage 5 clients or 500. This scalability, combined with white-label capabilities and SaaS mode options, makes HighLevel the preferred choice for agency operations.
Frequently Asked Questions About Highlevel Pricing
Common questions about HighLevel pricing, plans, billing, and features answered.
Ready to Start Your Free Trial?
Experience the full power of HighLevel with a 14-day free trial (extended trials available through select partners). Test unlimited contacts, automation workflows, white-label options, and all platform features risk-free.
Making the Right Highlevel Pricing Decision
Choosing the right HighLevel pricing plan requires understanding your current needs and future growth trajectory. The Starter Plan works well for solo businesses and small agencies testing the platform. The Unlimited Plan is ideal for growing agencies that need unlimited client accounts and white-label branding. The Agency Pro Plan transforms your agency into a software company with automated billing and recurring revenue.
Consider your client count, revenue model, and whether you plan to resell the platform when evaluating HighLevel pricing options. Most successful agencies start with Unlimited and upgrade to Agency Pro once they've proven the platform with 10-20 clients and are ready to automate onboarding and billing.
The key to maximizing ROI on HighLevel pricing is full platform adoption. Agencies that merely use it as a CRM miss 80% of the value. Those that leverage funnels, automation, SMS marketing, booking calendars, and reputation management see client retention increase by 30-50% and can charge premium prices for comprehensive service delivery.
Take advantage of the 14-day free trial (with extended trials available through select partners) to test workflows, set up a sample client account, explore the automation builder, and evaluate whether the platform meets your specific needs. The investment in learning the system during the trial period will pay dividends when you launch with real clients.
